Venia: Fashion's Next Big Hit
/A few months ago, a friend of mine introduced me to a young couple who are designers of the clothing line Venia, which I later learned is ancient Latin for the word Grace. She thought that I would find the clothing interesting, beautiful and altogether fabulous. The couple, themselves young and beautiful, were utterly charming, gracious and enthusiastic. The woman was wearing one of the dresses she created for the line, a gorgeous silk print flowy dress. My friend thought that if I liked the line, (which they showed me online), I might blog about it. I was genuinely intrigued by what I saw.
We set up a time for me to come by their studio and interview them. This would also serve as an opportunity to view the clothes for their fall 2015 line in person. My assistant, Lauren, and I, set off for hip and happening downtown Los Angeles.
Their living quarters, which double as their design studio, are modern and sleek, with a comfortable edginess, much like their clothes. One of the things I loved, was their “Inspiration Board,” surrounded by twine and wood, and filled with fabrics and sketches.
The couple are 22 and 24 years old. They are intelligent and deep thinkers, having designed the line with a purposeful story and contemporary theme. Their youth, drive and ambition coupled with their intelligence and talent, are the perfect recipe for what I am calling “the next big thing to arrive on the fashion scene. “ After trying on the clothes, I was convinced of it. Like Jason Wu, and others who came before him, I am certain that these two designers will find their way to the top of the fashion industry’s A list.
They met at FIDM, and describe each other as polar opposites. He describes himself as technical; he was planning to embark on a career in architecture. She describes herself as conceptual; math phobic, yet drawn to things embodied by technology, such as auto design. On their first date, while watching the movie “How To Train Your Dragon,” in the comfort of her living room, they found themselves spontaneously and symbiotically sketching jackets inspired by the film’s time period. After examining each other’s drawings, they realized that they had much more in common than they originally thought, and decided to team up, (in more ways than one), and attempt to create a collection of women’s ready to wear.
All manufactured in the USA, the pieces are edgy and cozy. Venia uses luxurious Italian leather and the softest of cottons. Once you slip into their perfectly designed black T, you will not want to remove the soft fabric from your body. These are clothes that would find themselves in high-end luxury boutiques or the designer floors of Bergdorf’s, Neimans, Saks and Barneys.
I couldn’t wait to model their sample collection! Robert and I hit the streets of Melrose, in the heart of L.A.’s design neighborhood to find the perfect backdrop for these fabulous pieces.
To purchase special orders visit the VENIA website.